1,532 owners. Zero bankers.
1,532 customers from 28 countries have invested €5M in LABFRESH in equity, in debt, and in us. Almost half the company is owned by our customers and so far, we've paid out €144,000 in interest - funding our growth with the people who make it worth building.
Our board has 42 customer-investors and zero bankers.
Celebrating with the community
We raised €1.8M in 2025
We are so grateful for the trust you all put in us. We will not let you down! Thanks to you we can now open more LABFRESH retail stores and it enabled us to launch our first-ever womenswear collection - LIV BY LABFRESH.
Since we started in 2017, every step of the journey has been financed by real humans, not banks or funds. Sign up below to get notified when there are a new opportunity to invest in LABFRESH.
From flagship to footprint: Scaling what works
We’re entering our next growth phase: strategic retail expansion - bringing LABFRESH to the places our customers already are.
The coming 12 months we plan to open 2 new flagship stores and 5 shop-in-shops in Denmark and the Netherlands.
To lead this transformation, we’ve hired Thomas Haverberg, our Head of Retail & Wholesale, who brings proven excellence from Ecco and Daniel Wellington. With Thomas at the helm, we’re ready to turn years of demand into a powerful European retail footprint.
Born with Backers
Since 2017, Kickstarter has been our launchpad for innovation. With five successful campaigns, our community has helped us bring everything from stain-repellent shirts to our expandable, rainproof backpack to life.
This was our favourite.
Opening retail stores
When we decided to open our very first flagship store in Amsterdam, we knew we wanted to do it with our community. So we launched a crowdfunding campaign on the peer-to-peer lending platform CrowdAboutNow.
In just weeks, 232 amazing community members pitched in and lent us €400,000 to turn the dream into reality.
A few years later, it was time to open store number two, this time in
Copenhagen. Riding the momentum of the first campaign, we returned to
CrowdAboutNow and raised another €400,000, this time with the help of
140 loyal backers.
See our first campaign here.
From customers to co-owners
After the success of our first two crowdfunding campaigns, we took things to the next level, giving our community the chance to become actual shareholders in LABFRESH.
Through our first equity crowdfunding
round on Seedrs, 817 incredible backers invested a total of €1.3 million. That means 26% of our company is now owned by our customers — the people who believe in what we’re building as much as we do.
See the campaign here.
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