STAY FRESH ALL DAY

Our technology keeps you odour- and stain-free for days.

Made for life

Non-iron stretchy materials combine style and comfort.

A better choice

Durable clothes you wear more, wash less and keep forever.

The legacy of Lasse Schöne

Inspired by a storied football career and sharp Scandinavian design, this capsule celebrates strength, precision, and effortless cool. Designed in collaboration with Lasse Schöne, each piece reflects his signature discipline and elegance—on and off the pitch.

Behind the scenes with Lasse Schöne

Interview

Get to know Lasse

From daily routines to design dreams — get an inside look at our latest collab with Lasse. We talk style, football, and what the ideation behind the collection.

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Steal Lasse's look